Gucci X Tennis Clash, Kolaborasi Dunia Nyata dengan Dunia Maya

Tak hanya Animal Crossing atau Fortnite, kini video game “Tennis Clash” menggandeng brand Gucci dengan merilis virtual outfit yang dapat digunakan dalam game tersebut.

Kolaborasi ini merupakan sebuah interaksi melalui video game dalam kehidupan sosial di masa karantina. Mulai 18 Juni mendatang, kamu bisa menemukan para karakter pemain yang menggunakan barang-barang fesyen dari Gucci.

Para penggemar Tennis Clash dapat membeli sesuai dengan yang ada di game dengan memesan lewat situs website Gucci. Ini merupakan aksi nyata Gucci upaya menyatukan dunia virtual dan dunia nyata.

Dikutip dari Hypebeast pada Selasa (2/5/2020), Wildlife telah menciptakan fesyen kepada dua karakter berbeda, yakni Diana dan Jonah. Fesyen Gucci dalam Tennis Clash menghadirkan sepatu, kaus kaki, penutup kepala, dan pakaian.

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/CAsMbSbgqG4/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Hello, Challengers! We are happy to announce a partnership with one of the most innovative italian fashion brand in operation today, that has been reinventing a wholly modern approach to fashion. Influential, innovative and progressive, that is @gucci ! This partnership will include limited outfits, strings and an exciting Gucci themed tournament, where you’ll be able to beat your opponents with all your might and fashion! So let’s check a quick teaser on what’s to come on the next weeks!</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/tennisclash/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Tennis Clash</a> (@tennisclash) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-05-27T12:00:48+00:00">May 27, 2020 at 5:00am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Koleksi terdiri dari rangkaian busana sports luxe untuk para karakter pemain dari “Tennis Clash”, seperti Gucci Tennis 1977 Sneaker, GG Apple Print t-shirt, outerwear seperti GG Technical Jersey Jacket, headwear dengan warna palet merah dan hijau yang khas, headband, dan lainnya. 

Selain itu, kolaborasi antara “Tennis Clash” dan label asal Italia ini juga melengkapi karakter pemain dengan raket tenis berlambang Gucci dan lapangan yang ramai akan motif monogram, khas dari Gucci. 

Bahkan, kolaborasi ini juga disajikan dalam sebuah pertandingan in-game baru, “Gucci Open”. Terdiri dari sesi permainan multiplayer dengan lapangan khusus dari Gucci sebagai latar game. 

Game “Tennis Clash” bisa diunduh lewat App Store atau Google Play Store. Namun, kolaborasi bersama Gucci akan dirilis secara resmi 18 Juni mendatang.

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