Ramuan Metode Kesuksesan BTS Ala Bang Si Hyuk

Baru-baru ini Harvard Business School merilis hasil analisa dari kesuksesan grup yang beranggotakan tujuh pria tampan dan berbakat. Dari hasil analisa setebal 22 halaman itu muncul rahasia yang digunakan Bang Si Hyuk menyukseskan BTS, yaitu metode menciptakan bintang Kpop.

Metode yang diriset oleh tim analisis Harvard Business School ini juga terbagi ke dalam beberapa tahap, mulai dari metode latihan yang diterapkan, pembangunan karakter tiap anggota, hingga menciptakan sosok idol yang dekat dengan para penggemar.

Sebelumnya CEO Big Hit Entertainment itu sempat diwawancarai oleh majalah TIME terkait hal serupa. Saat itu Bang Si Hyuk mengatakan dirinya ingin menciptakan idol sejati dengan melakukan riset berdasarkan yang diinginkan anak muda saat itu.

"Ketika mereka menjadi grup idola, saya berjanji kepada mereka bahwa mereka bisa mengerjakan musik sesuai yang mereka inginkan (termasuk Hip Hop). Karena itu (Hip Hop) mereka bisa mengekspresikan pikiran mereka dan kami tidak akan mengganggunya," kata Bang Si Hyuk kepada TIME, Kamis (9/7/2020).

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B1p-bW1hck6/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">BTS?? 1? ??? ?? ?? ?? [??] 8? 29? ?? 10? 30??? (KST) [??] ?????? ???, ???? [?? ??] http://forum.netmarble.com/btsworld/view/7/797701 #?????? #netmarblestore #BTSWORLD #BTS?? BTS WORLD 1st MD Collection Release [Period] Available on August 29th 10:30AM (KST) [Place] Netmarble Store Shinchon Branch, Online Mall [Go to notice] http://forum.netmarble.com/btsworld/view/44/817430 #netmarblestore #BTSWORLD</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/bts.world.official/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> BTS WORLD Official</a> (@bts.world.official) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-08-27T05:34:30+00:00">Aug 26, 2019 at 10:34pm PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

"Tetapi saat mereka tidak seperti idola asli, kami akan mulai berkomentar. Mereka konsisten sejak debut tanpa pernah mengganti ritme. Mereka tidak pernah menghindar untuk membicarakan rasa sakit yang dirasakan generasi muda saat ini. Mereka menghormati keragaman, keadilan, hak-hak kaum muda, dan orang-orang yang terasingkan," lanjutnya.

Meski demikian, tim peneliti juga nampak khawatir dengan kesuksesan BTS di masa depan. Mereka sempat meragukan apakah ketujuh pria berbakat ini bisa bertahan di atas kesuksesan yang sudah berhasil mereka raih saat ini. Nantinya hasil riset yang sudah berhasil diungkap oleh Harvard Business School ini akan berlanjut sebagai metode pembelajaran di semester depan.

Lebih lanjut, wawancara Bang dengan TIME juga sempat membahas masa depan BTS yang kemungkinan besar akan merilis lagu dengan bahasa inggris. Bahkan saat ini BTS berada di bawah naungan label besar Amerika Serikat, Columbia Records, label besar yang juga menaungi Beyonce, Celine Dion, Adele, hingga Mariah Carey.